Rules can be broken, but never ignored.
2010-01-08 枯の灵 | Tags: 语丝
Have a concept.
Communicate, don’t decorate.
Speak with one visual voice
Use two typeface families maximum. OK, maybe three.
Use the one two punch.
Pick colors on purpose.
If you can do it with less, then do it.
Negative space is magical, create it, and don’t just fill it up.
Treat the type as image, as through it’s just as important.
Type is only type when it’s friendly.
Be universal; remember it’s not just about you.
Squish and separate.
Distribute light and dark like firecrackers and the rising sun.
Be decisive, do it on purpose or don’t do it at all.
Measure with your eyes, design is visual.
Create images, don’t scavenge.
Ignore fashion. Seriously.
Move it! Static equals dull.
Look to history, but don’t repeat it.
Symmetry is the ultimate evial。
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