向大师们，而不是向他们的学生学习！

一些通俗教科书的作者们最好在他们的前言中提到这个方法，

作为对他们有害无益的、平庸教学法的解毒剂。

E.T. Bell

伟大的产品是“品味”的胜利。

而品味则是学习、观察并沉浸到过去与现在的文化时所获得的一种副产品；

也是学习人类最为优异的作品，并努力将其应用于实践的过程中所获得的副产品。

Steve Paul Jobs

1. Have a concept.

2. Communicate, don’t decorate.

3. Speak with one visual voice

4. Use two typeface families maximum. OK, maybe three.

5. Use the one two punch.

6. Pick colors on purpose.

7. If you can do it with less, then do it.

8. Negative space is magical, create it, and don’t just fill it up.

9. Treat the type as image, as through it’s just as important.

10. Type is only type when it’s friendly.

11. Be universal; remember it’s not just about you.

12. Squish and separate.

13. Distribute light and dark like firecrackers and the rising sun.

14. Be decisive, do it on purpose or don’t do it at all.

15. Measure with your eyes, design is visual.

16. Create images, don’t scavenge.

17. Ignore fashion. Seriously.

18. Move it! Static equals dull.

19. Look to history, but don’t repeat it.

20. Symmetry is the ultimate evial。